Attraction Marketing - How Write Compelling Messages

Your prospective clients will never know what you really do until you consistently deliver the same messages to them over and over again. There are so many consistent messages which need to be created. Some examples are: elevator speeches, postcards, flyers, sales letters, business cards, advertisements, articles, speeches, website pages, newsletters, ezines, reports, and audio recordings. Whatever the message, it must include a few simple components and a few add-on (*) components!

#1 Must-have: Pick a need/emotion
1. Security: (What will they gain or lose? Wealth, comfort, health etc.)
2. Love: (Can they receive love or lose love? Both are strong emotional needs that hit us at our roots.)
3. Recognition: (Will you have the best, most luxurious, will you be acknowledged, are you worthy?)

#2 Must-have: Address these 4 elements to construct elevator speeches, postcards, business cards and small ads.
1. Speak personally to your perfect client.
2. Address their problems or issues.
3. Tell them the benefits of your solution.
4. Ask them to take action

Example: (Must-have 1 & 2):
"Are you struggling with finding clients online? I've developed a 10-step system that teaches small business owners how to book their business solid in 8 months or less. Get started for free with my weekly marketing tips ezine. Visit http://www.unstuckmarketing.com and put your first name and email address in the box provided."

Jen publishes weekly marketing and success coaching lessons.  If you are ready to take your small business to the next level, ignite your online marketing, and make more profits, get your FREE lessons, the first chapter of her ebook and traffic building tips at: http://www.thetaoofsuccess.com.

Listen to my podcast at: http://www.thinkbignation.com.

Jen Blackert, Free teleseminar this Thursday on your rate of manifestions - Learn more at: http://www.fearlessmillionaire.com